Next to Life Magazine, there is perhaps one other periodical that boasts some of the most expressive covers around. The Saturday Evening Post, whose covers were graced by the likes of J. C. Leyendecker and Norman Rockwell, has had a long history continuing into the present day, (albeit at a much less frequent circulation rate.)
In its humble beginnings in 1821, the Post was published in the same building that had previously occupied the Pennsylvania Gazette. (The Gazette was one of the most prominent magazines of the Revolutionary period, and is the same publication that printed Benjamin Franklin's famous "Join or Die" cartoon depicting a dismembered snake.) Or so says their website... But, confusingly, many of its covers boast this tagline: "Founded A. D. 1728 by Benjamin Franklin." The official site referenced does make mention that it was printed on the same equipment Franklin used to print the Pennsylvania Gazette, which may account for the unclear founding date. But, self-contradiction aside, it can be agreed that the magazine has been around for a very long time.
In the mid-20th century, after a long and fruitful heyday, it found itself competing with television for viewers' and advertisers' attention, causing it to lose readership. Another factor was an increasingly non-conservative world that was no longer receptive to the Post's conservative content. Although its popularity declined massively, even leading to its circulation being interrupted in the 1960s, it is still being printed today at six issues a year.
With that, here are some of the best Saturday Evening Post covers I have been able to find (in no particular order). Take a look and enjoy!
Did you like these? If so, you might be interested in our collection of vintage magazine covers, which can be found here.